OVEREVIEW OF WATT

In just 4 years, WATT has established itself among leading city bike brands. The affordable city bikes have a distinctive minimalist design and are currently available in 10 European countries at 170 stores. 

Fixie-Style

WATT Mobility was founded in 2017 by Frans Nomden and Marc Jacobs to develop minimalist fixie-style e-bikes at an attractive price for a broad urban audience. With a clear focus on lifestyle, design and affordability, WATT e-bikes are appealing to a growing number of urban habitants in Europe. The different single speed models stand out in stylish simplicity, stripped of all frills, making them easy to use, hassle-free and low-maintenance.

Lightweight Award Winners

While most e-bikes are quite heavy, WATT e-bikes are remarkably light. This is thanks to the aluminum frames, lightweight accessories, small integrated battery and slim tires. This allows you to cycle easily and quickly through town with a range of 40 – 70 km. Another advantage is that the lightweight e-bikes are easy to handle in traffic and easy to lift. The focus on affordable minimalist e-bikes with a vintage look has resulted in several awards. 

Fast Growing Segment

Non-electric looking 'lifestyle' city bikes are now a fast growing segment in Europe. Due to the sleek design, the rear wheel motor and the integrated battery in the frame, the WATT bicycles are hardly recognizable as electric bicycles. 

Ambition

WATT Mobility is currently active in 10 countries with 170 resellers. The aim is to expand this number to 300+ resellers by 2023. In the coming years, the supply chain will be optimised and product quality and bicycle range will be further improved. WATT's ambition is to become the leading urban e-bike brand in Europe.